Eurobasket 2009 with Effectica

We have created a consortium with sport marketing agency Sport Media. Consortium is responsible for preparing and realizating promotional activities of Eurobasket 2009 and assisting the Polish Basketball Association in organizing the championship. In scope of the services is advertising activities in media (TV, radio, press and outdoor campaign), PR service and organization of sport and entertainment shows and events.

Effectica & BTL

Effectica, as creative-strategic agency, remains governing body of brand's comprehensive communication process whereas Effectica Direct took over the direct marketing campaigns. Effectica Direct is specialized in motivating programs for sellers and distribution networks, loyalty programs and clients' clubs. www.effectica-direct.pl

Mother's Day in England

Western Union has launched new advertising campaign for Poles living in Great Britain and Ireland. Creation has used the motive of Mother's Day. The campaign was communicated in Polish press published in GB and Ireland, in Internet and public transport in May. Effectica was responsible for creation on all fields.

The history of 'mobile TV' in Łódź

This year promotional action of Night Shopping, Galeria Łódzka used TV screens in public transport in Łodz. It was a back-up for brighter advertising campaign which covered also press and outdoor. The animation used for 'mobile TV' was made by Effectica. Animation.